Analisis penentuan prioritas media promosi ITDA menggunakan Analytical Hierarchy Process (AHP)

The development of the world education in Indonesia has increased quite highly. This increase can be seen from increasing number educational institutions that have been established and grown elementary schools to universities. One influences promotional activities run effectively efficiently is selection right media. study aims analyze decision-making using AHP (Analytical Hierarchy Process) method determine media promotion priorities. decision support model will describe complex multi-factor or multi-criteria problems into a hierarchy, according Saaty, hierarchy defined as representation problem multi-level structure where first level goal, followed by factor level, criteria, sub-criteria, so on down last alternative. system companion for regarding most important factors sub-factors are taken consideration choosing Promotional Media, namely: Reach with national reach sub-factors, while ITDA uses several media, namely social Websites, Billboards, Banners. Based results this research, priority order used Social weight 0.31656293. Website, 0.203506909. Presentation, 0.11560247. Brochure, 0.093740094. Banner, 0.05074091.